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Kristel Vanderlinden Brand (&digital) transformation strategist - marketing communications & business consultant

I'm a

  • brand (transformation) strategist
  • business strategist
  • developing strong product and service portfolio's in the era of the new consumer
  • creating go-to-market plans
  • creative strategist
  • (ideation) workshop specialist
  • key note speaker on trends
  • trendwatcher
  • retail expert (food, lifestyle, design, ...)

I help businesses and brands to become relevant and stronger in this era of the consumer. I can help agencies with pitches and big or small accounts in need of solid brand & business issues. And I can help marketing and business departments of companies big & small with their brand strategies, business strategies, digital strategies and go to market plans.

I'm crazy about brands, creating relevancy, knowing what your customer is all about. I love strategy and I can't live without creativity. if worked for more than 20 years in local and internation advertising agencies. First as an account and later as a strategist. I've handled lot's of accounts local and internationaly, created new brand propositions for Planta, Blueband, Herta, Ford, Leaseplan, European Parliament, Ford, Maxi-Cosi Worldwide, Ici Paris XL Benelux, Primus, Brouwerij Haacht, Chivas Regal Worldwide, Delhaize, OVAM, Flanders DC, De Morgen, Diesel, Ag Insurance, CKS, FNG Group, 2dehands.be ...

I love to build brand and empires! Just call me...